Created in partnership with Venom for the release of their Fall 2026 clothing line, the project was designed to seamlessly integrate product with performance. Rather than forcing traditional product placement, the apparel is naturally embedded within the action—worn, tested, and highlighted through real movement and progression in a high-performance environment.

This project was built around a simple but powerful concept: showcasing skiing in its purest form by removing constraints and focusing entirely on style, progression, and individuality. The series follows Mac as he develops his trick repertoire step by step, creating a clear and engaging progression arc that moves “from zero to fourteen.”

Developed in collaboration with The North Face for the launch of their Spring 2024 collection, the shoot was designed to naturally merge product with performance. The apparel is integrated into real skiing environments—worn and tested through genuine movement, terrain interaction, and athlete-driven lines.

Tom and Mary each bring their own rhythm and style, with the narrative shaped by evolving terrain, spontaneous decisions, and natural momentum.